The number of active users who make short videos on apps such as Instagram Reels, Josh, Moz, Roposo will reach 650 million by 2025. The research company provided this information in the RedSir report. According to a report by RedSeer, ‘Entertainment and Advertising Riding the Digital Wave’, this small video maker is set to become the second largest in terms of time spent in India. India is at the forefront of spending time on Facebook and Google.
By 2025 there may be 650 million users
“The number of users in the small video segment could rise to 650 million by 2025,” the report said. This category could be ranked second beyond television. The report said the main reason for the increase in the number of users in this segment is that by 2025, the country could add 300 million new Internet users.
Smaller cities have more users
Currently the number of short video makers is 4 to 5 crores. Most small video makers are from small towns and villages. The research company said in its report that China’s OpTic Talk was banned in June last year, after which India’s short video op is now very popular among many users and companies are making technical and other improvements in them.
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